Why Home Staging Matters

How to Sell Faster, Rent Better, and Maximise Value

Home staging goes beyond simply cleaning and decorating a home. It’s a strategic marketing tool that enhances a property’s appeal by presenting it in the best possible light. This process not only helps buyers or renters emotionally connect with the space, but it also influences their perception of value, often leading to faster sales and higher offers.

Who benefits from Home Staging:

Homeowners

As a homeowner preparing to sell, your goal is simple: Get the best price in the shortest time frame! Staged homes typically sell 1-5% higher than their un-staged counterparts and spend less time on the market.

Working with a professional stager will highlight your home’s key features, creating an environment where potential buyers can easily imagine themselves living.

Actionable Tip: Before you contact a stager, please declutter and remove any personal items. This will give the stager a clean slate to work with and speed up the process.

Estate Agents

In an increasingly competitive market, Staging gives your listings the “wow” factor that makes them stand out, both in person and online. A staged house looks better in photos, draws more attention, and leads to more viewings.

As your staging partner, I’m here to help you position your properties in a way that increases buyer interest, leading to quicker and more profitable sales.

Actionable Tip: Use home staging as a marketing tool to secure listings, particularly when competing with larger agencies. Showing sellers how staging can make a tangible difference is a powerful pitch.

Property Developers

For property developers, home staging is vital when creating aspirational spaces. A staged show home allows buyers to visualise how they could live in the property, which can significantly speed up sales, especially in new developments. By showcasing the functionality and potential of each space, staging also helps overcome the challenges of selling an empty or unfurnished property. I work closely with developers to create designs that appeal to the ideal buyer demographic, adding value to each unit.

Actionable Tip: When staging multiple properties, focus on creating a cohesive look while tailoring specific rooms to showcase versatility, such as turning a spare bedroom into a home office or gym.

Property Investors

As an investor, your priority is maximising return on investment (ROI), and home staging is one of the most cost-effective ways to do this. Whether you're flipping a property or renting it out, staging can increase perceived value and rentability. Staging makes your investment more attractive to buyers or tenants, reducing vacancy periods and allowing you to charge higher rent or sell at a premium.

Actionable Tip: Don’t overlook staging for rental properties—well-staged homes often attract tenants willing to pay a higher rent for a professionally designed, move-in-ready space.

Short-Term Rental Owners

For owners of short-term rentals, staging is key to securing bookings and positive reviews. In the world of Airbnb and holiday lets, guests are drawn to properties that look not only great in photos but also feel welcoming and comfortable in person. Well-staged rentals stand out from the competition, lead to better reviews, and keep occupancy rates high. I can help you create an inviting, cohesive space that appeals to your target market, whether it’s families, couples, or business travellers.

Actionable Tip: Focus on staging key areas like the living room and bedroom, and consider providing amenities such as local art or thoughtful touches that give your property a unique edge.

Home staging goes beyond simply making a property look attractive—it’s about strategically showcasing it to maximise its appeal and value. I work with clients throughout Wiltshire, including Swindon and surrounding areas, to help them sell or rent their properties faster and at a higher price.

Whether you’re a homeowner, estate agent, developer, investor, or short-term rental owner, my goal is to help you unlock the full potential of your property.

Ready to Get Started?

Contact me today for a consultation, and let’s discuss how we can transform your property to attract more buyers, renters, and guests.